Understanding what really happens in your shop
Who buys. Who drops out. Where the buying process stalls. Seamless e-commerce tracking shows you the points where you lose revenue and gives you the basis to fix them
What you get when your e-commerce tracking is right
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01
You see where customers drop out
Product view, basket, checkout. At which point does the majority of users leave the buying process and why. The tracking makes it visible.
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Complete revenue data
Which campaign brought which revenue. Which channel pays off. Without clean e-commerce tracking those are estimates, not facts.
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Better optimisation decisions
Anyone who knows where customers drop out can optimise deliberately. Anyone who does not know is testing blind.
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Reliable data despite ad blockers
Through server-side tracking and correct implementation, reliable conversion data is kept even when ad blockers are used heavily.
What we do for you
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Enhanced e-commerce tracking
We implement enhanced e-commerce tracking that records every step of the buying process. Product impressions, product clicks, basket actions, checkout steps, transactions. All of it, without gaps.
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02
Revenue and transaction tracking
Every completed transaction is recorded correctly and attributed to the right channel. Which campaign brought how much revenue. A properly built revenue tracking answers that question.
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03
Funnel analysis
Where do users leave the buying process. Between which steps are the biggest drop-off rates. We set the analysis up so that you can answer these questions at any time.
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Integration into Google and Meta
Your e-commerce data has to flow into both advertising systems so that they can optimise correctly. We make sure Google Ads and Meta Ads get the right signals.
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GDPR-compliant implementation
E-commerce tracking in the DACH region calls for a clean consent setup. We make sure tracking data is only collected after consent and that your setup is legally sound.
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What e-commerce tracking means for online shops in the DACH region
E-commerce tracking describes the seamless recording of all relevant events in the buying process of an online shop. From the first product view through the basket to the completed transaction. The goal is to understand how users behave in the shop, where they drop out and which activities lead to more revenue.
What many shop owners underestimate is the difference between a basic tracking setup and complete e-commerce tracking. Anyone who only measures page views and transactions sees only the beginning and the end. What happens in between, why users abandon the checkout and which product pages work and which do not stays in the dark.
Enhanced e-commerce tracking closes this gap. It records every step of the buying process and makes funnel analyses possible that show at which point how many users drop out. This data is the foundation for targeted improvements that raise revenue without needing more traffic.
For shop owners in the DACH region, GDPR compliance is an important factor. Tracking data may only be collected after the user has given consent. A clean consent management setup is a duty and at the same time has to be designed so that reliable data still comes out of it.
We help shop owners in the DACH region understand what really happens in their shop
Without complete e-commerce tracking, shops are optimised on the basis of assumptions. We build tracking setups that record every relevant step of the buying process, measure reliably and create the basis for decisions that actually raise revenue.
No one-size-fits-all, no standard packages. Only what really suits your shop and your business model.
Vorarlberg is our home. The DACH region is our market.
Frequently asked questions about e-commerce tracking
My shop already tracks transactions. What is still missing?
Transaction tracking is the first step. Complete e-commerce tracking additionally records every step of the buying process, product interactions and funnel drop-offs. That is what makes targeted optimisation possible in the first place.
Which platforms do you support?
We implement e-commerce tracking for WooCommerce, Shopify and other common shop systems. Which particularities have to be considered we look at together.
How long does the implementation take?
That depends on the complexity of your shop and your existing setup. In the initial call we look together at what is realistic.
Is e-commerce tracking possible in a GDPR-compliant way?
Yes. With a correct consent setup and the right configuration, complete e-commerce tracking can be implemented in a GDPR-compliant way. We make sure your setup meets the legal requirements.
Do you only work in Vorarlberg?
No. We work with clients across the DACH region. Vorarlberg is our home, the rest is our market.
Let us look at what your shop tracking shows you today and what you are not seeing yet
A short conversation. No pitch, no pressure. You show us your setup, we tell you honestly what is right and what is missing.