Complete data for your Meta campaigns. Without gaps
Meta Ads only work as well as the signals you give the algorithm. We set your Meta tracking up so that the algorithm finds the right people and you see what your campaigns really deliver
What you get when your Meta tracking is right
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01
An algorithm that finds the right people
Meta optimises on the basis of your conversion data. The better the data, the better the targeting and the lower your cost per lead.
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Reliable campaign measurement
You see which ad triggered which inquiry. No estimates, no gaps from ad blockers, no distorted figures in the Ads Manager.
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GDPR-compliant implementation
The Conversions API instead of pure Pixel tracking. Data runs through your server before it is passed on to Meta. Legally sound and in line with data protection.
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A better basis for optimisation decisions
Which campaign, which audience, which creative really converts. With clean data you make optimisation decisions on the basis of facts.
What we do for you
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01
Meta Pixel setup
We implement the Meta Pixel correctly on your website and make sure all relevant events are tracked, from the first page view to the completed inquiry.
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02
Conversions API integration
Server-based tracking that sends data directly from your server to Meta. Independent of browser restrictions, less vulnerable to ad blockers and friendlier to GDPR than pure Pixel tracking.
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Event tracking and custom conversions
Which actions are relevant for your business. Form submissions, calls, purchases, specific page views. We configure the events that count for your optimisation.
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04
Consent management integration
Your Meta tracking has to work together with your cookie banner. We make sure that is configured correctly and that you are on the safe side legally.
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Data reconciliation and quality assurance
We compare the data in the Ads Manager with the actual events in your backend and show you where deviations come from and how we fix them.
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What Meta Tracking means for businesses in the DACH region
Meta Tracking describes recording user actions on your website and passing them to Meta in order to optimise campaigns and measure conversion data. The classic tool for this is the Meta Pixel, a piece of JavaScript that runs in the user's browser and reports events to Meta.
The problem with pure Pixel tracking: browser restrictions and ad blockers increasingly stop the Pixel from firing correctly. iOS updates have restricted client-side tracking further. The result is conversion data that looks good in the Ads Manager but reflects only part of the actual events. The algorithm optimises on the basis of this incomplete data and therefore does not find the right people.
The Conversions API is the technical solution to this problem. Instead of sending events only through the browser, they are passed in parallel directly from your server to Meta. That raises data quality, reduces data loss and gives the algorithm better signals for optimisation.
In the DACH region, GDPR compliance is particularly relevant in Meta tracking. Passing user data to Meta is tied to clear conditions. A correct consent setup that makes sure data is only transferred after consent is a legal duty.
We make sure Meta gets the right signals to find the right people
Meta Ads are only as good as the data you give the algorithm. We build tracking setups that are reliable, legally sound and configured so that the algorithm can work with good signals from the start.
No one-size-fits-all, no standard packages. Only what really suits your business.
Vorarlberg is our home. The DACH region is our market.
Vorarlberg is our home. The DACH region is our market.
Frequently asked questions about Meta Tracking
I have already installed the Meta Pixel. Is that not enough?
An installed Pixel does not yet mean the data is right. We look at whether the right events are tracked, whether consent is integrated correctly and whether the data quality is good enough.
What is the Conversions API and do I need it?
The Conversions API passes conversion data directly from your server to Meta instead of only through the browser. That improves data quality considerably. Whether you need it depends on your tracking goal and your budget.
Do I really lose that much data to browser restrictions?
Yes. With iOS users in particular, a considerable share of the conversion data is lost in pure Pixel tracking. The Conversions API closes that gap to a large extent.
Is Meta tracking GDPR-compliant?
It can be GDPR-compliant when it is implemented correctly. We make sure your setup meets the legal requirements.
Do you only work in Vorarlberg?
No. We work with clients across the DACH region. Vorarlberg is our home, the rest is our market.
Let us look at whether your Meta tracking gives the algorithm the data it needs
A short conversation. No pitch, no pressure. You show us your setup, we tell you honestly what is right and what is not.